Communication materials with a regional context or regional content are identified by the corresponding logo of the service and sales network location.

The central grey stripe defines the surrounded clear space. No graphic elements may be placed within the clear space. The logo is created inclusive of the clear space and serves as a positioning aid for the user.

The logotype “A METZ HOLDING COMPANY” or “METZ HOLDING COMPANIES” completes the corporate brand and creates a link with the umbrella brand (METZ HOLDING). If several subsidiary or affiliated companies appear together, the “holding” addition is only required once.

In addition “holding” can be positioned separate from the ISTmetz logo – on the same page with a clear distance from the corporate logo.

If sales and service locations or other subsidiary companies appear together, the “holding” addition is necessary. “Holding” can appear on the same page separate from the corporate logo. Brands may only be combined on the same level. This means that only the “IST” brand may not be combined with a corporate brand.

If documents or advertising material refer to the entire group of companies or if the identity of the company with METZ HOLDING is to be emphasised – for example in job advertisements – the brand + brand icon of the production facilities must be used. The Metz Holding companies are to be placed in addition to the primary logo and do not replace it.

The IST brand can be extended by the brand icon – the IST stripes. The IST stripes are the visual representation of the “energy in light” claims. The visual impact is enhanced as a result and greater differentiation achieved from other brands. The logo may be used universally for communications media that stand globally for both a mother and subsidiary brand.

This claim represents the mission statement of the company across all its market activities. The claim reinforces the brand and demonstrates the strategic focus with “energy in light”. The claim stands for both the broad economic focus and the commitment of staff and the social cooperation. The claim is the conviction/the internal value of the brand core of IST. The reinforcement is particularly required if “energy in light” stands for more than technology, e.g. advertisements, mission statements, internal notices, business reports etc.

The three elements brand icon, brand and “energy in light” must be used individually in the associated context. The brand icon is mainly placed in the left-hand corner in printed media, the IST logo on the right opposite page and the typeface “energy in light” either directly or at a visible distance beneath the IST logo.

The IST stripes symbolically stand for rays of light and are the visual representation of the “energy in light” claim. A colour is assigned to each of IST’s core competencies. Green, grey and blue each stand for PRINT, SERVICE and INDUSTRIAL. The brand icon can be used on its own, in conjunction with the logo or in abstracted form as a style element. If the brand icon is used on the same page as the logo but separate from this, the IST stripes are to be placed cropped off in the top left-hand corner. The grey stripe is extended in this case.

Published photos with the brand icon and the IST stripe are designated for branding photos whose rights are with IST. IST pictures are labelled primarily in social media posts, such as Facebook or Linkedin, to restrict duplication by third parties.