Style guide

The style guide serves as a summary and reference work for visual corporate communication at IST. It ensures a consistent appearance and image of the company with its brands and is binding for IST METZ GmbH & Co. KG and its service and sales network. Brand and design elements are defined for IST that facilitate the perception and recognition of IST with the help of typical features. The marketing department will be happy to help, if you have any queries about the graphic presentation or use of logos.


Brand elements

The logo is the most important element for recognizing IST and our products. The brand element section sets out the specifications for the use of logo and brand icon of IST Metz GmbH and its sales and service network.


IST Logo      Brand & brand icon


Design elements

Colours and typography create a distinctive image of IST – internally and externally. The various design elements visualise the company’s identity with its values and objectives.


Colours     Typography  


Applications – Examples

How do I create IST presentations? What does the specific design for customer newsletters, brochures and advertisements look like? The application examples and templates provide you with guidance. Applications